Why The Low Prices

Luxury, without the markup

A designer sweater that retails for $800 rarely costs anywhere near that to make. Most of the price goes on boutique leases, wholesale margins, runway shows and advertising campaigns.

How Velira is different

  • Direct sourcing. We work with the same calibre of manufacturers that produce for leading fashion houses and buy direct — no agents, no distributors.
  • Online only. No flagship stores means no flagship rent built into your price.
  • A focused edit. We carry fewer styles in greater depth, which keeps production costs down.
  • No celebrity campaigns. We let the product speak for itself.

What stays the same

The fabrics, the construction and the finish. Every Velira piece is inspected for quality before it ships, and if it's not right, our 30-day returns have you covered.

Please note: Velira pieces are designer-inspired. We are not affiliated with, endorsed by or authorised resellers of any other fashion house.

Same fabrics. Same finish. A fraction of the price.

THE VELIRA PROMISE

Luxury, without the markup

We work directly with the ateliers behind designer-level pieces and skip the boutique mark-ups. Same fabrics, same finish — at a fraction of retail.

OUR STORY

SEE FOR YOURSELF

Shop the Edit

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Velira Ivory Ribbed Sweater

Velira Ivory Ribbed Sweater

Sale price  $285.00 Regular price  $465.00

Velira Off-White Crew Neck Sweater

Velira Off-White Crew Neck Sweater

Sale price  $285.00 Regular price  $450.00

Velira Cream Knit Sweater

Velira Cream Knit Sweater

Sale price  $275.00 Regular price  $420.00

Velira Cream Puffer Jacket

Velira Cream Puffer Jacket

Sale price  $290.00 Regular price  $540.00

Pricing questions

Are Velira products designer-inspired?

Yes. Velira pieces are designer-inspired and made to a high standard. We are not affiliated with, endorsed by or authorised resellers of any other fashion house.

How can the quality be this good at this price?

We buy direct from the calibre of manufacturers that supply leading houses and sell online only, cutting out boutique rent, wholesale margins and advertising campaigns.

What does the crossed-out price mean?

It's a reference to the typical retail price for comparable designer pieces, so you can see the value you're getting.

What if I'm not happy with the quality?

Unworn items with tags can be returned within 30 days of delivery. See our Refund Policy.