Why The Low Prices
Luxury, without the markup
A designer sweater that retails for $800 rarely costs anywhere near that to make. Most of the price goes on boutique leases, wholesale margins, runway shows and advertising campaigns.
How Velira is different
- Direct sourcing. We work with the same calibre of manufacturers that produce for leading fashion houses and buy direct — no agents, no distributors.
- Online only. No flagship stores means no flagship rent built into your price.
- A focused edit. We carry fewer styles in greater depth, which keeps production costs down.
- No celebrity campaigns. We let the product speak for itself.
What stays the same
The fabrics, the construction and the finish. Every Velira piece is inspected for quality before it ships, and if it's not right, our 30-day returns have you covered.
Please note: Velira pieces are designer-inspired. We are not affiliated with, endorsed by or authorised resellers of any other fashion house.