{"title":"The New Season Edit","description":null,"products":[{"product_id":"charcoal-crewneck-sweater","title":"Velira Charcoal Crewneck Sweater","description":"\u003cp\u003eA refined everyday crewneck in deep charcoal. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFine-gauge knit with a soft, smooth handle\u003c\/li\u003e\n\u003cli\u003eRibbed crew neckline, cuffs and hem\u003c\/li\u003e\n\u003cli\u003eRelaxed, contemporary fit\u003c\/li\u003e\n\u003cli\u003eLayers cleanly over shirts and tees\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eCold hand wash or dry clean. Lay flat to dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316746846417,"sku":null,"price":280.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-1_38e790f0-4896-4641-a7ac-90905f202e96.png?v=1789709191"},{"product_id":"black-crewneck-sweater","title":"Velira Black Crewneck Sweater","description":"\u003cp\u003eThe black crewneck — the most versatile piece in a considered wardrobe. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFine-gauge knit with a clean, matte finish\u003c\/li\u003e\n\u003cli\u003eRibbed crew neckline, cuffs and hem\u003c\/li\u003e\n\u003cli\u003eRelaxed, contemporary fit\u003c\/li\u003e\n\u003cli\u003eWear alone or layered under tailoring\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eCold hand wash or dry clean. Lay flat to dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748255441,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-2.png?v=1789709172"},{"product_id":"light-gray-hoodie","title":"Velira Light Gray Hoodie","description":"\u003cp\u003eAn elevated take on the hoodie in soft heather grey. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eHeavyweight brushed-back cotton jersey\u003c\/li\u003e\n\u003cli\u003eDouble-layered hood and kangaroo pocket\u003c\/li\u003e\n\u003cli\u003eRelaxed fit with dropped shoulders\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and hem that hold their shape\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eMachine wash cold inside out. Do not tumble dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748320977,"sku":null,"price":275.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-3.png?v=1789709155"},{"product_id":"beige-tailored-trousers","title":"Velira Beige Tailored Trousers","description":"\u003cp\u003eTailored trousers in a warm beige, cut for ease without losing polish. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMid-weight suiting fabric with subtle drape\u003c\/li\u003e\n\u003cli\u003ePressed front crease and slant pockets\u003c\/li\u003e\n\u003cli\u003eMid-rise with a straight, relaxed leg\u003c\/li\u003e\n\u003cli\u003ePairs with knitwear or a crisp shirt\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eDry clean recommended. Cool iron.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748353745,"sku":null,"price":270.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-4.png?v=1789709132"},{"product_id":"white-oxford-shirt","title":"Velira White Oxford Shirt","description":"\u003cp\u003eThe essential white Oxford — crisp, clean and endlessly wearable. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft-washed cotton Oxford weave\u003c\/li\u003e\n\u003cli\u003eButton-down collar and single chest pocket\u003c\/li\u003e\n\u003cli\u003eRelaxed fit that tucks or wears loose\u003c\/li\u003e\n\u003cli\u003eMother-of-pearl-effect buttons\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eMachine wash at 30°C. Iron while slightly damp.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748386513,"sku":null,"price":260.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-5.png?v=1789709112"},{"product_id":"black-essentials-tee","title":"Velira Black Essentials Tee","description":"\u003cp\u003eA heavyweight black tee built to be the foundation of every outfit. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eDense, heavyweight cotton jersey\u003c\/li\u003e\n\u003cli\u003eRibbed crew neck that holds its shape\u003c\/li\u003e\n\u003cli\u003eBoxy, slightly oversized fit\u003c\/li\u003e\n\u003cli\u003ePre-washed to minimise shrinkage\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eMachine wash cold inside out. Line dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748419281,"sku":null,"price":255.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-6.png?v=1789709079"},{"product_id":"black-harrington-jacket","title":"Velira Black Harrington Jacket","description":"\u003cp\u003eA modern Harrington in black — sharp, lightweight and timeless. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eWater-resistant cotton-blend shell\u003c\/li\u003e\n\u003cli\u003eClassic funnel collar with snap fastening\u003c\/li\u003e\n\u003cli\u003eRibbed cuffs and hem, full zip front\u003c\/li\u003e\n\u003cli\u003eChecked lining and welt pockets\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eSpot clean or dry clean.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748550353,"sku":null,"price":295.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-8_3db6a055-5c8c-4544-a57a-b4dea32d9982.png?v=1789709044"},{"product_id":"light-wash-denim-jeans","title":"Velira Light Wash Denim Jeans","description":"\u003cp\u003eStraight-leg jeans in a clean light wash with a vintage feel. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eRigid cotton denim that softens with wear\u003c\/li\u003e\n\u003cli\u003eClassic five-pocket construction\u003c\/li\u003e\n\u003cli\u003eMid-rise, straight relaxed leg\u003c\/li\u003e\n\u003cli\u003eButton fly with branded hardware\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eWash cold inside out, sparingly. Line dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748583121,"sku":null,"price":260.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-9.png?v=1789709011"},{"product_id":"black-wide-leg-trousers","title":"Velira Black Wide-Leg Trousers","description":"\u003cp\u003eFluid wide-leg trousers in black for effortless evening-to-weekend dressing. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eSoft, drapey suiting fabric\u003c\/li\u003e\n\u003cli\u003ePressed front pleats and side pockets\u003c\/li\u003e\n\u003cli\u003eHigh-rise, full wide leg\u003c\/li\u003e\n\u003cli\u003eConcealed hook and zip fastening\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eDry clean recommended. Cool iron.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748615889,"sku":null,"price":265.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-10.png?v=1789708990"},{"product_id":"cream-puffer-jacket","title":"Velira Cream Puffer Jacket","description":"\u003cp\u003eA cocooning cream puffer that balances warmth with clean, minimal lines. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eLightweight quilted shell with insulated fill\u003c\/li\u003e\n\u003cli\u003eHigh funnel neck and full zip\u003c\/li\u003e\n\u003cli\u003eRelaxed, slightly cropped silhouette\u003c\/li\u003e\n\u003cli\u003eZip side pockets\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eSpot clean or professional clean.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748648657,"sku":null,"price":290.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-12.png?v=1789708961"},{"product_id":"cream-knit-sweater","title":"Velira Cream Knit Sweater","description":"\u003cp\u003eA soft cream knit that anchors every neutral outfit. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eMid-gauge knit with a cosy, textured handle\u003c\/li\u003e\n\u003cli\u003eRibbed neckline, cuffs and hem\u003c\/li\u003e\n\u003cli\u003eRelaxed fit with dropped shoulders\u003c\/li\u003e\n\u003cli\u003eLayers over shirts or wears alone\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eCold hand wash. Lay flat to dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748714193,"sku":null,"price":275.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-7.png?v=1789708934"},{"product_id":"off-white-crew-neck-sweater","title":"Velira Off-White Crew Neck Sweater","description":"\u003cp\u003eAn off-white crewneck with a relaxed, effortless drape. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eFine-gauge knit with a smooth finish\u003c\/li\u003e\n\u003cli\u003eRibbed crew neckline, cuffs and hem\u003c\/li\u003e\n\u003cli\u003eRelaxed, slightly oversized fit\u003c\/li\u003e\n\u003cli\u003ePairs with denim or tailoring\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eCold hand wash or dry clean. Lay flat to dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748746961,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download.png?v=1789708905"},{"product_id":"ivory-ribbed-sweater","title":"Velira Ivory Ribbed Sweater","description":"\u003cp\u003eA ribbed ivory sweater that adds texture to quiet-luxury layering. Designer-inspired and made to last, at a fraction of designer retail.\u003c\/p\u003e\u003ch4\u003eDetails\u003c\/h4\u003e\u003cul\u003e\n\u003cli\u003eTextured rib knit with a soft handle\u003c\/li\u003e\n\u003cli\u003eCrew neckline with ribbed cuffs and hem\u003c\/li\u003e\n\u003cli\u003eClose yet comfortable fit\u003c\/li\u003e\n\u003cli\u003eDesigned for tonal layering\u003c\/li\u003e\n\u003c\/ul\u003e\u003ch4\u003eCare\u003c\/h4\u003e\u003cp\u003eCold hand wash or dry clean. Lay flat to dry.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eFree 30-day returns on unworn items.\u003c\/em\u003e\u003c\/p\u003e","brand":"Velira","offers":[{"title":"Default Title","offer_id":43316748812497,"sku":null,"price":285.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/download-1.png?v=1789708861"},{"product_id":"loewe-draped-shirt-963041589","title":"Loewe Draped Front Poplin Shirt","description":"\u003cp\u003eDraped Front Poplin Shirt by Loewe.\u003c\/p\u003e","brand":"Loewe","offers":[{"title":"Default Title","offer_id":43335551877329,"sku":"CET-963041589","price":365.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/7799d79f754d19c0d8d8b27f08055202.jpg?v=1790508828"},{"product_id":"patou-lace-detailed-collared-top-956064161","title":"Patou Lace Detailed Collared Top","description":"\u003cp\u003eLace Detailed Collared Top by Patou.\u003c\/p\u003e","brand":"Patou","offers":[{"title":"Default Title","offer_id":43335551910097,"sku":"CET-956064161","price":365.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/ac024ef5605561db525501a54a7b6295.jpg?v=1790508828"},{"product_id":"roberto-cavalli-python-pattern-bow-collar-top-955499841","title":"Roberto Cavalli Python Pattern Bow Collar Top","description":"\u003cp\u003ePython Pattern Bow Collar Top by Roberto Cavalli.\u003c\/p\u003e","brand":"Roberto Cavalli","offers":[{"title":"Default Title","offer_id":43335551942865,"sku":"CET-955499841","price":375.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/ce577f419283e6f84e2f58632ec1c681.jpg?v=1790508829"},{"product_id":"moncler-long-sleeved-shirt-967003864","title":"Moncler Button-Up Long-Sleeved Shirt","description":"\u003cp\u003eButton-Up Long-Sleeved Shirt by Moncler.\u003c\/p\u003e","brand":"Moncler","offers":[{"title":"Default Title","offer_id":43335551975633,"sku":"CET-967003864","price":370.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/d593a1ee5dcdb0d7935e9a83e116abc4.jpg?v=1790508829"},{"product_id":"isabel-marant-neline-lace-detailed-top-931617980","title":"Isabel Marant Neline Lace Detailed Top","description":"\u003cp\u003eNeline Lace Detailed Top by Isabel Marant.\u003c\/p\u003e","brand":"Isabel Marant","offers":[{"title":"Default Title","offer_id":43335552041169,"sku":"CET-931617980","price":375.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/fd9eedff61fcb08991d76b8464f08f28.jpg?v=1790508829"},{"product_id":"bottega-veneta-quilted-detail-shirt-92198718","title":"Bottega Veneta Padded Front Shirt","description":"\u003cp\u003ePadded Front Shirt by Bottega Veneta.\u003c\/p\u003e","brand":"Bottega Veneta","offers":[{"title":"Default Title","offer_id":43335552073937,"sku":"CET-92198718","price":375.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/fcbae3e30f764700c24624590b3260f8.jpg?v=1790508829"},{"product_id":"etro-printed-scarf-top-960229813","title":"Etro Paisley And Animal Printed Scarf Chiffon Blouse","description":"\u003cp\u003ePaisley And Animal Printed Scarf Chiffon Blouse by Etro.\u003c\/p\u003e","brand":"Etro","offers":[{"title":"Default Title","offer_id":43335552106705,"sku":"CET-960229813","price":375.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/8925dda96518c31078c5c4df39804408.jpg?v=1790508829"},{"product_id":"brunello-cucinelli-crewneck-short-sleeved-t-shirt-911339640","title":"Brunello Cucinelli Satin Crewneck T-Shirt","description":"\u003cp\u003eSatin Crewneck T-Shirt by Brunello Cucinelli.\u003c\/p\u003e","brand":"Brunello Cucinelli","offers":[{"title":"Default Title","offer_id":43335552139473,"sku":"CET-911339640","price":375.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/2813413ad520cfbdbecd434d46a4488f.jpg?v=1790508829"},{"product_id":"off-white-oversized-button-up-denim-shirt-968926005","title":"Off-White Oversized Button-Up Denim Shirt","description":"\u003cp\u003eOversized Button-Up Denim Shirt by Off-White.\u003c\/p\u003e","brand":"Off-White","offers":[{"title":"Default Title","offer_id":43335552172241,"sku":"CET-968926005","price":370.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/9a8cdc0ab26ebe42373351a1452624d2.jpg?v=1790508830"},{"product_id":"marni-high-neck-drawstring-top-966317595","title":"Marni High-Neck Drawstring Top","description":"\u003cp\u003eHigh-Neck Drawstring Top by Marni.\u003c\/p\u003e","brand":"Marni","offers":[{"title":"Default Title","offer_id":43335552237777,"sku":"CET-966317595","price":355.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/eeb3533bf87ee7d68316d10597099373.jpg?v=1790508830"},{"product_id":"valentino-techno-light-straight-hem-shirt-943940766","title":"Valentino Techno Light Straight Hem Shirt","description":"\u003cp\u003eTechno Light Straight Hem Shirt by Valentino.\u003c\/p\u003e","brand":"Valentino","offers":[{"title":"Default Title","offer_id":43335552270545,"sku":"CET-943940766","price":360.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/e516564867e815fee9beda10895a6c81.jpg?v=1790508830"},{"product_id":"givenchy-wide-collar-long-sleeved-shirt-964442123","title":"Givenchy Wide Collar Long Sleeved Shirt","description":"\u003cp\u003eWide Collar Long Sleeved Shirt by Givenchy.\u003c\/p\u003e","brand":"Givenchy","offers":[{"title":"Default Title","offer_id":43335552303313,"sku":"CET-964442123","price":365.0,"currency_code":"AUD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0678\/8340\/1425\/files\/a9d7504b6cc21eef62f165333727d0ba.jpg?v=1790508830"}],"url":"https:\/\/veliracollective.com\/collections\/home-page-2.oembed","provider":"Velira","version":"1.0","type":"link"}